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Telecom leader Bharti Airtel has increased the minimum recharge price for its 28 days mobile phone service plan by around 57%..
Earlier, Airtel’s minimum recharge plan was offered at ₹99. Under this recharge pack it offers 200 MB data and calls at ₹2.5 paise per second. Instead, it has now launched a ₹155-plan in Haryana and Odisha with unlimited calling, 1GB data and 300 SMS.
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Airtel has started testing this new plan in these two states. Based on its conclusion it plans to implement it across India.
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Earlier, the company had done similar market-testing in 2021 when it raised its minimum recharge offer from ₹79 to ₹99 in select circles, the report said.
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These 28-day calling plans with SMS and data are priced at ₹155. The old ₹99 pack came with less data and calling and SMS services..but now even to get SMS service, the customer needs to recharge his mobile phone account for ₹155.
This move poses a major upside and risk to its market valuation. Airtel, which was already priced higher than other telcos’ monthly packs, has also hiked its charges by 57%, much to the chagrin of its users.
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